For example, you can try licensing an image that you want to feature as a major part of a marketing campaign. Consider the alternatives: If you want to use a particular image but are afraid there might be implications, explore alternative paths.Make sure you’re not implying an endorsement: In the case of Duane Reade, that’s what got the brand in trouble.Develop a clear policy: Figure out what’s your brand’s tolerable level of risk and create guidelines that everyone on your team understands and follows.Check the rights on an image: It’s important to be aware of the risks you’re taking, even if the chance of ending up on the wrong side of the law is minuscule.One of the potentially most damaging ways to use a meme is to get embroidered in a legal battle over licensing rights, as New York-based drugstore chain Duane Read found out.Īlthough there’s no surefire way to use them, there are various ways in which you can protect yourself from having a meme backfire on your brand: While some companies have managed to use memes to inject new energy in their brands, not all who have ventured in meme-territory have come back victorious. They increase the chance that people will remember your brand when they see the meme elsewhere.According to research, they lead to higher engagement from your audience.They make it easier to showcase complex concepts such as your brand personality and company culture.They are great for humanizing your brand and sharing it on social media with an authentic voice.They are an easy way to capitalize on shared knowledge.Several points make memes great for brands: Memes seem to collect our ideas, emotions, and actions in a simple and transferable form, making them perfect for the Internet age. Memes are successful because they’re “carriers of culture.” If you’ve been thinking about using memes to promote your brand on social media, you’re in good company.Īs memes rise in popularity, brands grow keener on capitalizing on their pervasiveness and charm. Their simple form and humor give memes inherent virility and a broad appeal. So whether you’re new to memes, or looking to spin your meme mastery into good business, this guide will help you nail marketing with memes. If you try to use a meme and don’t hit the mark, you’ll look foolish and out of touch at best, but could also end up seriously offending someone. Memes can work well for brands, but only for those that get the essential elements of using a meme right. They’re easy to iterate on, and every week, a new one pops up.īut despite their popularity, it seems like using memes is a risky decision for a brand - or is it? You can find some of the very best memes and tweets reacting to Matt Hancock on TikTok, below.Memes are one of the greatest symbols of social media. “So, this is what Matt Hancock’s doing on TikTok these days, and it’s… quite something,” another Twitter user wrote, while another described his transition from “daily government briefings to ironing shirts on TikTok” as a dramatic “fall from grace.” I need to have a word with myself,” one follower joked on TikTok. “It’s Sunday night and I’m watching an MP iron a shirt.
Naturally, social media has had a lot to say about Hancock’s TikTok presence, which has earned him more than 170,000 followers and 1.4 million likes as of publication. Meanwhile, Hancock has also shared TikTok’s of himself attending a live Dancing On Ice taping, speaking to followers outside Downing Street, hosting Q&A sessions, dancing with his former I’m a Celebrity campmates, and flogging his aforementioned book - which debuted at 191 on the Nielsen book chart last year. One viral TikTok clip, in particular, has caught the attention of many on social media, that shows the MP carefully ironing his shirt on camera before declaring his decreased garment as being “perfect.” Now, the politician has migrated to TikTok, where he is taking over your FYP with the most Matt Hancock content imaginable. Get Me Out of Here! to the underwhelming release of his book Pandemic Diaries, the West Suffolk MP has managed to remain in the public consciousness - and perhaps not always for the right reasons. From his controversial appearance on ITV’s I’m a Celebrity. Following his scandal-fuelled resignation as the government's Health Secretary in 2021, Matt Hancock has moved on to a string of surprising new ventures.
0 kommentar(er)
